It is importand for any new business setting up to ensure that its identity is relevant to its target audience. Rosderra was a management buyout of Glanbia meats which had an existing international client base and a hunger to increase its market penetration.
The final design solution was a result of a close working relationship with management and a design that is appropriate to its marketplace.
The Cork Institute of Technology commissioned Baseline to develop a new brand identity that would project the Institute as a National brand. The Institute encompasses a number of colleges apart from the campus at Bishopstown in Cork and the agreed brief was to develop a strong identity that was well grounded and suitable for application to a wide spectrum of material and brand assets. CIT is a national brand, a brand that can attract the best staff and students from anywhere in Ireland or abroad, a brand that leads the way and is world class. The new CIT visual identity has been created to reflect this position. The identity is anchored by a strong use of the initials – CIT. This creates a mechanism whereby all the activities of CIT can be clearly linked at all times. Strong colours and a clean typeface add to the strength of the new identity.
Baseline was commissioned to design and publish a website for Lansdowne Market Research. As with all Baseline web design projects it is fully featured with a powerful easy to use Content Management System. SEO best practices were fully in the construction.
The site is easily maintained and updated by the client. This requires minimal training, even for the more computer illiterate!
In 2009 Baseline were, once again, commissioned to produce the Crisis Pregnancy Agency’s Annual Report. The 2008 edition was designed to reflect the more sombre mood of the economic climate. It was also imperative that it retain the distinctive identity of the Crisis Pregnancy Agency, who wished to define themselves as a free-standing government agency.
In an effort to produce a more sustainable production, the Irish language translation was supplied as an interactive, indexed pdf file, for download from the Crisis Pregnancy Agency’s website.
Mannings Bakery required a new design solution for labeling that worked seamlessly across four product ranges and, could also be adapted for use by their customers, who had own-brand requirements. The new design demonstrates the ability of designers to solve complex problems when clearly defined. The lateral and horizontal labels break with the normal style of packaging and by restricting them to two sizes made them cost effective to produce. The design have now been adopted by several of the multiples including one of Spain’s largest supermarket chains.
Baseline has updated the Fergus Kelly website to a more up to date, easy to maintain site. The site map is complex and provision needed to be made to allow clear, uncluttered navigation through the many products they offer.
As part of the update a custom Content Management System (CMS) was installed.
Dublin Simon were given a donation of a number of bus shelter sides on condition that they provided their message in a professional way with a high standard of layout.
The poster designed by Baseline, met the brief, sold out the Trek three times over and brought in bookings for the following year.
It has been so successful that it has been copied by a number of other charitable organisations.
How do you increase your chances of winning tenders in the current challenging business environment? The answer is simple, use the Baseline Bid Support Service that has been winning projects for our clients over the last 5 years.
In this example KSN wanted a flexible system that could be operated in-house and still retain the look of a professional layout. Baseline provided layout templates, covers, tabbed dividers and specialised advice on how to respond to the Assessors requirements.
Yet again we are delighted to showcase work for a client that has been with us for more than a decade. Baseline created the brand and have worked on a myriad of projects including literature, packaging, promotions and trade shows.
We could write pages on ACT but it is more fitting to thank David Tymlin Managing Director, Access Control Technologies for his belief and support in Baseline over the years.
While this project was completed a good number of years ago it is worty of a mention as it had many distinct challenges. Firtsly, the product had to appeal to wide range of people across Europe. Secondly,the imagse used had to transend national and cultural barriers and finally, there were sixteen different languages to be incorporated in groups of four onto each box. The languages were translated by local translators and a system was devised to control the proofing and integration of the languages onto the packaging.
The key to this project was the dedicated team provided by the client with a detailed brief and the creativity of design professional who yet again can come up with the solutions when challenged.
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Baseline Creative Services 15 Mountjoy Square North, Dublin 1. Tel. 01 - 855 7663
