Lightstorm
What do you do when you are a new company that is targeting large well established organisations and you want to get their attention. In this case the first port of call was Baseline with a request for a brochure. Howerver, we identified that this strategy was going to be very much hit and miss and, as with all clients we are keen to ensure that they get good advice as well as great design.
We discovered that one of the directors had written a serious and well respected paper on a topic that greatly interested the target audience. We created a design and layout that meant the information could be delivered in a quality book format. We used digital technology to keep costs to a minimum and we are delighted to say our client got to the meetings.
