Mannings Bakery
Mannings Bakery required a new design solution for labeling that worked seamlessly across four product ranges and, could also be adapted for use by their customers, who had own-brand requirements. The new design demonstrates the ability of designers to solve complex problems when clearly defined. The lateral and horizontal labels break with the normal style of packaging and by restricting them to two sizes made them cost effective to produce. The design have now been adopted by several of the multiples including one of Spain’s largest supermarket chains.
