When you are a part of the Department of Finance reporting into Europe, where your information is finance based, it is always going to be a challenge to keep your target audience interested. Our client the ERDF recognised this and commissioned Baseline to put some energy into the report and make it more visually appealing to the reader.
The resultant design broke new ground and was very well received, so much so that the design was adopted by a number of other European Financial Units
What do you do when you are a new company that is targeting large well established organisations and you want to get their attention. In this case the first port of call was Baseline with a request for a brochure. Howerver, we identified that this strategy was going to be very much hit and miss and, as with all clients we are keen to ensure that they get good advice as well as great design.
We discovered that one of the directors had written a serious and well respected paper on a topic that greatly interested the target audience. We created a design and layout that meant the information could be delivered in a quality book format. We used digital technology to keep costs to a minimum and we are delighted to say our client got to the meetings.
You are bidding for a major building project
You have done your homework in terms of putting together a winning team that will deliver the project to the high standards required
You are competing with a number of prestigious firms that are as committed to winning as you are.
How do you find that competitive advantage?
Baseline Bid Support examined the requirements of the awarding authority and identified the real issue and addressed it in the overall design solution. We were delighted when our client won theis major contract and the icing on the cake – we won an IDEA award.
