ACT Brand Identity
Unusual in the design industry is to have a relationship with a client that goes back more than fifteen years as is the case of Access Control Technology (ACT). Access Control Technology approached Baseline initially to develop a brand identity and handle the initial roll out. This would have included developing a logo suitable for implementation into the firm’s products as well as a suite of corporate and promotional collateral. The company was engaged in security device manufacturing which it was hoping to export to Europe. The first challenge was the name of the company which is quite long yet it needed to appear in some way on every product in a distinctive way. We agreed with the client to abbreviate the name to ACT which provided us with the opportunity to brand all of the devices, some of which are particularly small in size. From our initial contact we have developed a relationship with David Tymlin, the Managing Director and his team and have provide marketing advice as well as designs for all literature, exhibition graphics and website – in fact Baseline have over the past 15 years being responsible for every visual facet of the company.
