Greenstar Brand Identity
Greenstar was the name chosen for the Celtic Waste Group. Greenstar required an identity that would unite the various acquired waste management companies under a single banner, delivering clarity of message and purpose to staff, customers and suppliers. We, at Baseline, assisted the company in the brand strategy, brand naming and brand visualisation. Each of these processes required complex sign-offs and buy-ins by all internal audiences and the parent company NTR. These were achieved through a series of workshops, strategy meetings and presentations. The new identity and its implementation was handled completely by our branding team. In essence our goal was to deliver a name and an identity that reflected the aspirations of Greenstar. The central aspiration was to depict an enterprise that set standards in a sector which was at the time, disorganised. The ‘Star’ clearly reflects the drive to achieve the highest rates of success and service in this complex sector.
