Waterways Ireland Brand Identity
Waterways Ireland was set up under the Belfast Agreement, replacing three established Government agencies, Waterways Services (Dúchas), the navigation functions of the Rivers Agency in Northern Ireland and functions of Shannon-Erne Waterways Promotions Ltd. As a new organisation with over 250 employees Waterways Ireland needed an identity. The new identity had to represent an All-Island body, reflect its unique authority and represent its core values of Strength, Distinctive, Independent, Caring, Environmental and Connecting.
