NDP Brand Identity
The original National Development Plan ran until the end of 2006. The Government had its successor ready for launch in January 2007. It was decided that the existing identity was unsuitable for the new Plan, however, it was also important that the new Plan echo many of the values of its predecessor and clearly demonstrate that it was part of an on-going Government strategy of developing the social and physical infrastructure of the State.
Baseline ran a brief workshop with the NDP and Department of Finance senior staff to ascertain as to what was the best way forward for the new identity. On foot of the workshop a new brief was drawn up between Baseline and the NDP office. This brief centred on a desire to ‘evolve’ the current identity to a degree that anchored it visually with the old one, yet presented a clear new direction.
See more of Baseline's Branding projects.
