Our unique process is called USE – Understand, Strategise and Execute. This may seem an obvious methodology but this has been refined over the last twenty years to ensure that you achieve the results you have identified.
Where we differ from our competitors is that we spend time working with you to Understand exactly what you are trying to achieve.
To give an example of this here are two scenarios that have the same initial brief but on examination are completely different and require different solutions.
Brief: We would like a brochure
Example 1 – the brief should have read as follows; We are X Limited with a customer base of 200 companies. We have been in business for 10 years and our customers understand our offering and are responsive to new services. We would like to target them with a new service which has obvious benefits and we believe will interest them.
Solution – there are a number of solutions but for this example we shall look at one. X limited could send a brochure digitally printed. The print run is small enough to make this economical and allows the ability to personalise each brochure, making it more effective. It should be sent in a branded envelope as the recipient companies are open to offers from X limited.
Example 2 – the brief should have read as follows; We are Y Limited with a customer base of 1000 companies. We have been in business for 10 years and would like to target new companies and inform them about our range of services. We have three people in sales who will follow up with a phone call.
Solution – again there are a number of solutions but for this example we shall look at one. Y limited could send a brochure lithographically printed. The print run is large enough to make this economical and gives the designer the flexibility of using interesting of shapes/formats and incorporating different papers and finishes. To get the best out of this campaign the brochure should be accompanied by a direct mail letter professionally written and posted out in batches of 250. This gives the sales people sufficient time to make the follow up calls, gauge the response and amend the letter if required. This can be repeated over the subsequent weeks.
Management System
We have been at the forefront of using the latest technology to drive down costs and give you exceptional value. Our system allows you to come on line, create a brief, get an overview on live projects and search our archive for projects that you have completed which contain images for ease of search.
ISO 9001:2000 Accreditation
We have been keen to ensure that our systems are not only relevant but work in a consistent manner. As far as we are aware we are the only Graphic Design and Branding company that has ISO Accreditation.
Testimonials
P.Elliott
Baseline have worked with P. Elliott for many years delivering graphic solutions to meet our needs. They have provided brochures, tender and bid support, and have collaborated closely with us on a wide variety of challenging projects.
Baseline have always engaged with us in a pro-active way and focused on getting the best results. They have always delivered on time, even when that meant last minute changes. They bring a spirit of teamwork and enthusiasm to every project no matter what the size and complexity, and can always be relied upon for a creative solution to the challenge.
Padraig O’Dwyer
Bid Director
P.Elliott & Co. Ltd
Access Control Technologies
We initially engaged Baseline in 1995 at the start up of the company to create a brand that would reflect our innovative technology and demonstrate to domestic and international markets that we were serious player, in fact a player at the highest level of our industry.
Baseline created an identity that needed to deal with serious restrictions, particularly in size as we needed to brand all of our products. This assignment was achieved and we now export into more than twenty countries. Since then we have commissioned a range of promotional and technical literature as well as catalogues and trade show collateral which were all delivered to the highest standard and on time.
Baseline has also contributed to the marketing and communications goals of ACT over the past 15 years, which has proved to be a valuable resource and allowed us to use our budgets to gain maximum advantage.
We would have no hestation in recommending Baseline.
David Tymlin
Managing Director
Access Control technologies Limited
Crisis Pregnancy Agency
The Crisis Pregnancy Agency awarded Baseline the contract for the design and print of our Annual Report following a competitive tendering process. We found Baseline’s attention to detail, creativity and flexibility exceeded our expectations and the project was delivered on time and well within the budget set.
Aoife Kelly
Dublin Chamber of Commerce
We have commissioned Baseline to carry out a number of high profile projects. A lot of hard work goes into the drafting of our reports and Baseline has delivered a final product which does visually, what are our reports aim to do through analysis – make a positive and professional impact. We found that they brought a fresh approach to each project that exceeded our expectations. The positive comments from our members and those we seek to influence have proved their value.
Aebhric McGibney
Director of Policy and Communications.
Awards
Since the creation by the GDBA of IDEA – The Irish Design Effectiveness Awards, Baseline has an excellent track record. The Awards are focussed on the effectiveness of design solutions and how they worked for the client rather than the pure visual aesthetic. Our own philosophy echoes this and as a result we have been awarded 11 IDEA Awards.
Baseline has won awards for the following projects:
- Frank Keane BMW – Corporate Literature (2008)
- Access Control Technology – Identity (2007)
- Ascon, Newlyn, Durkan – Corporate Literature (2007)
- Lightstorm Networks – Corporate Literature (2006)
- RKD Architects – Website (2006)
- Moritz-Elliott – Literature (2004)
- Greenstar – Identity (2003)
- Xsil – Identity (2002)
- MVT Technologies – Identity (2001)
- Eastern Computers Incorporated – Literature (2000)
- OSK – Identity (1999)
