Baseline Creative Services

ACT Exhibition

Updater — Thu, 19 May 2011 08:18:32 +0000

Access Control Technology (ACT) Ltd. design and manufacture high quality access control products for the security industry and export them globally. IFSEC and ISEC are major trade shows in the security technology sector and Baseline are responsible for the design and installation of their exhibition stands and supporting collateral.

See also advice on How to get the best out of a Trade Show

HKC Exhibition Stand Design

Updater — Thu, 19 May 2011 08:05:25 +0000

HKC Ltd. are designers and manufacturers of high quality, cost-effective electronic security products. These products are sold internationally and an integral part of their success are the Trade Shows held in both Dublin and Birmingham. Baseline designed and project managed the exhibition stands at both venues.

See advice on How to get the best out of a Trade Show

Why use a design firm?

admin — Mon, 07 Mar 2011 08:15:39 +0000

In reality design firms don’t just design – they have a combined expertise of marketing and other related areas that allows design to be applied tactically through consultation and debate. A good design firm will use design as a noun rather than just as a verb. Unlike a freelance designer or one working with a print company, a design firm has the resources to advise, develop a strategy and deliver compelling solutions to promote your organisation.

Furthermore there is also a pool of creativity and expertise which is more likely to produce that creative edge you need. Finally, there is a buying power which gives you access to quality suppliers for print and other requirements at a competitive price point.

What should I be looking for in a design agency?

admin — Mon, 07 Mar 2011 08:14:56 +0000

You maybe looking for a design company to work on a one off project or work with you in the long term. In both situations you require a partner with the skill and expertise to complete your project in a professional and cost effective way. More importantly you need people to ask the right questions, presume nothing, challenge the accepted and based on the resultant information produce ideas that deliver results. Our job is to deliver a compelling and persuasive message in a unique and memorable way.

Does a designer need experience of a particular sector?

Updater — Mon, 07 Mar 2011 08:13:31 +0000

Our USE process has stood the test of time and has been responsible for some of the most innovative design solutions for clients such as a multi national selling state of the art electronics across Europe to a waste management company that had ambitions to be the most high profile in Dublin. From an SME in Ireland bidding for a London 2012 Olympic contract to a German company bidding for Irish construction contracts. In fact we have worked for Government Departments, Non for Profit organisations, SME’s and Multi Nationals in areas covering construction, medical, pharmaceuticals, waste management, security, finance, food, electronics, facilities management to name but a few.

Who in Baseline is responsible for my project?

Updater — Mon, 07 Mar 2011 08:11:47 +0000

One of the two founding owners of Baseline will always be involved in your project. We review all projects on a weekly basis and we are available at your convenience to address any issues you may have. We will endeavour to meet with you on a regular basis and we would encourage you to call us immediately should you not be happy with any element of our service.

Do I have to write the content myself?

Updater — Mon, 07 Mar 2011 08:10:21 +0000

We are aware that many people are not comfortable writing copy for their brochures, adverts etc. We can help you by either re-working copy supplied by you and turning it into the language that best suits your target audience or where appropriate by putting you in contact with a copywriter who can produce professional copy or add technical knowledge.

Can I use my own photography?

Updater — Mon, 07 Mar 2011 08:09:28 +0000

One of the most important factors designers consider in any project that requires imagery is the quality of the photographs available. The reason for this is that people who view the piece will subconsciously judge it on the photographs and that is why even professionally taken shots are often enhanced using propriety software. If you have taken photographs by all means show them to the designer but do not take offence if he/she decides not to use them. They will be acting in your best interest.

What happens if I don’t like the design?

Updater — Mon, 07 Mar 2011 08:08:13 +0000

Our USE process is designed specifically to address this issue. When we go through the Understand phase it guides us in formulating a design solution. Design is about evolving a concept through consultation with the client, combined with experience. If there is a misunderstanding and we offer an idea that is not in keeping with your expectations we are able to revisit this part of the process. This ensures that valuable time and effort are not spent pursuing an incorrect direction. It is also important to remember that any piece should be designed for your target audience which may not always fit with your own personal taste.

How are design solutions presented?

Updater — Mon, 07 Mar 2011 08:05:43 +0000

We can present ideas in a number of formats to suit your needs. We may give you rough hand sketches, computer generated roughs in pdf format or should you prefer it we can make mock-ups in hard copy. If the text is not available we can populate the document with sample text which provides a word count as well as allowing you to see your project in a more complete form. When we have worked together you may, like many of our clients prefer pdf proofs for their speed and cost efficiency.