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	<title>Baseline Creative Services</title>
	<link>http://www.baseline.ie</link>
	<description>We help all types of organisations deliver their message visually, in a unique and memorable way.</description>
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		<title>Dublin Chamber of Commerce Annual Report</title>
		<description><![CDATA[Baseline has been commissioned by the Dublin Chamber of Commerce over the last three years to design and produce their Annual Report. Each year a theme is selected and this is reflected on the cover and throughout the document. This year the theme was &#8216;connections&#8217; and a photograph of the recently opened Samuel Beckett Bridge [...]]]></description>
		<link>http://www.baseline.ie/2010/02/dublin-chamber-of-commerce-annual-report/</link>
			</item>
	<item>
		<title>NDP Brand Identity</title>
		<description><![CDATA[The original National Development Plan ran until the end of 2006. The Government had its successor ready for launch in January 2007. It was decided that the existing identity was unsuitable for the new Plan, however, it was also important that the new Plan echo many of the values of its predecessor and clearly demonstrate [...]]]></description>
		<link>http://www.baseline.ie/2009/12/ndp-brand-identity/</link>
			</item>
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		<title>DLPKS</title>
		<description><![CDATA[A client we are proud to have worked with over the last 15 years. One essential part of their communications is their Annual Review, an overview of the construction industry that is highly respected and distributed internationally.
Our challenge is to create a new and interesting look every year, arrange for printing, packaging and distribution, but [...]]]></description>
		<link>http://www.baseline.ie/2009/12/dlpks/</link>
			</item>
	<item>
		<title>ACT Brand Identity</title>
		<description><![CDATA[Unusual in the design industry is to have a relationship with a client that goes back more than fifteen years as is the case of Access Control Technology (ACT). Access Control Technology approached Baseline initially to develop a brand identity and handle the initial roll out. This would have included developing a logo suitable for [...]]]></description>
		<link>http://www.baseline.ie/2009/12/act-brand-identity/</link>
			</item>
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		<title>Greenstar Brand Identity</title>
		<description><![CDATA[Greenstar was the name chosen for the Celtic Waste Group. Greenstar required an identity that would unite the various acquired waste management companies under a single banner, delivering clarity of message and purpose to staff, customers and suppliers. We, at Baseline, assisted the company in the brand strategy, brand naming and brand visualisation. Each of [...]]]></description>
		<link>http://www.baseline.ie/2009/12/greenstar-brand-identity/</link>
			</item>
	<item>
		<title>Xsil Marketing</title>
		<description><![CDATA[Xsil corporate literature ]]></description>
		<link>http://www.baseline.ie/2009/12/xsil/</link>
			</item>
	<item>
		<title>Waterways Ireland Brand Identity</title>
		<description><![CDATA[Waterways Ireland was set up under the Belfast Agreement, replacing three established Government agencies, Waterways Services (Dúchas), the navigation functions of the Rivers Agency in Northern Ireland and functions of Shannon-Erne Waterways Promotions Ltd. As a new organisation with over 250 employees Waterways Ireland needed an identity. The new identity had to represent an All-Island [...]]]></description>
		<link>http://www.baseline.ie/2009/12/waterways-ireland-brand-identity/</link>
			</item>
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		<title>Rosderra</title>
		<description><![CDATA[It is importand for any new business setting up to ensure that its identity is relevant to its target audience. Rosderra was a management buyout of Glanbia meats which had an existing international client base and a hunger to increase its market penetration.
The final design solution was a result of a close working relationship with [...]]]></description>
		<link>http://www.baseline.ie/2009/11/rosderra/</link>
			</item>
	<item>
		<title>Cork Institute of Technology Brand Identity</title>
		<description><![CDATA[The Cork Institute of Technology commissioned Baseline to develop a new brand identity that would project the Institute as a National brand. The Institute encompasses a number of colleges apart from the campus at Bishopstown in Cork and the agreed brief was to develop a strong identity that was well grounded and suitable for application [...]]]></description>
		<link>http://www.baseline.ie/2009/11/cork-institute-of-technology-brand-identity/</link>
			</item>
	<item>
		<title>Lansdowne Market Research</title>
		<description><![CDATA[Content managed website for Lansdowne Market Research.]]></description>
		<link>http://www.baseline.ie/2009/11/lansdowne-market-research/</link>
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