Generic Name - Boutique Opticians in Dublin

Designer Glasses and Lenses, Eye Tests and Special Offers

This is the text area for the home page. In terms of search engine optimisation this text generates the most traffic for your site. It should detail exactly what you do, who you are, what sets your business apart from others and list some special offers to draw in customers. The title for this section is particularly important - do not put anything vague here such as "we have had our site re-designed".

You can also use the opening text to put in descriptive links to draw search engines further in to the content of your site so they reprsesent a fuller picture of your services in the excerpts viewers can see in a Yahoo or Google search. As part of the design process descriptions are inserted in the programming that are invisible to users but register strongly with search engines; as with other important text areas they describe what you do, where you are etc. All pages such be labelled with the page contents instead of a generic website-wide title.

Finally, bear in mind that although you want to optimise the site to draw in traffic, once users arrive here they should feel some affinity with the content - it should not feel like it was written entirely for search engines.