The original National Development Plan ran until the end of 2006. The Government had its successor ready for launch in January 2007. It was decided that the existing identity was unsuitable for the new Plan, however, it was also important that the new Plan echo many of the values of its predecessor and clearly demonstrate that it was part of an on-going Government strategy of developing the social and physical infrastructure of the State.
Baseline ran a brief workshop with the NDP and Department of Finance senior staff to ascertain as to what was the best way forward for the new …
Unusual in the design industry is to have a relationship with a client that goes back more than fifteen years as is the case of Access Control Technology (ACT). Access Control Technology approached Baseline initially to develop a brand identity and handle the initial roll out. This would have included developing a logo suitable for implementation into the firm’s products as well as a suite of corporate and promotional collateral. The company was engaged in security device manufacturing which it was hoping to export to Europe. The first challenge was the name of the company which is quite long yet …
Greenstar was the name chosen for the Celtic Waste Group. Greenstar required an identity that would unite the various acquired waste management companies under a single banner, delivering clarity of message and purpose to staff, customers and suppliers. We, at Baseline, assisted the company in the brand strategy, brand naming and brand visualisation. Each of these processes required complex sign-offs and buy-ins by all internal audiences and the parent company NTR. These were achieved through a series of workshops, strategy meetings and presentations. The new identity and its implementation was handled completely by our branding team. In essence our goal …
Waterways Ireland was set up under the Belfast Agreement, replacing three established Government agencies, Waterways Services (Dúchas), the navigation functions of the Rivers Agency in Northern Ireland and functions of Shannon-Erne Waterways Promotions Ltd. As a new organisation with over 250 employees Waterways Ireland needed an identity. The new identity had to represent an All-Island body, reflect its unique authority and represent its core values of Strength, Distinctive, Independent, Caring, Environmental and Connecting.
The Cork Institute of Technology commissioned Baseline to develop a new brand identity that would project the Institute as a National brand. The Institute encompasses a number of colleges apart from the campus at Bishopstown in Cork and the agreed brief was to develop a strong identity that was well grounded and suitable for application to a wide spectrum of material and brand assets. CIT is a national brand, a brand that can attract the best staff and students from anywhere in Ireland or abroad, a brand that leads the way and is world class. The new CIT visual identity …
