twitterBaseline has been commissioned by the Dublin Chamber of Commerce over the last three years to design and produce their Annual Report. Each year a theme is selected and this is reflected on the cover and throughout the document. This year the theme was ‘connections’ and a photograph of the recently opened Samuel Beckett Bridge was selected as a suitable metaphor.
A client we are proud to have worked with over the last 15 years. One essential part of their communications is their Annual Review, an overview of the construction industry that is highly respected and distributed internationally.
Our challenge is to create a new and interesting look every year, arrange for printing, packaging and distribution, but most importantly ensure that it is delivered to a very tight deadline.
It is importand for any new business setting up to ensure that its identity is relevant to its target audience. Rosderra was a management buyout of Glanbia meats which had an existing international client base and a hunger to increase its market penetration.
The final design solution was a result of a close working relationship with management and a design that is appropriate to its marketplace.
Mannings Bakery required a new design solution for labeling that worked seamlessly across four product ranges and, could also be adapted for use by their customers, who had own-brand requirements. The new design demonstrates the ability of designers to solve complex problems when clearly defined. The lateral and horizontal labels break with the normal style of packaging and by restricting them to two sizes made them cost effective to produce. The design have now been adopted by several of the multiples including one of Spain’s largest supermarket chains.
Yet again we are delighted to showcase work for a client that has been with us for more than a decade. Baseline created the brand and have worked on a myriad of projects including literature, packaging, promotions and trade shows.
We could write pages on ACT but it is more fitting to thank David Tymlin Managing Director, Access Control Technologies for his belief and support in Baseline over the years.
While this project was completed a good number of years ago it is worty of a mention as it had many distinct challenges. Firtsly, the product had to appeal to wide range of people across Europe. Secondly,the imagse used had to transend national and cultural barriers and finally, there were sixteen different languages to be incorporated in groups of four onto each box. The languages were translated by local translators and a system was devised to control the proofing and integration of the languages onto the packaging.
The key to this project was the dedicated team provided by the client with …
When you are a part of the Department of Finance reporting into Europe, where your information is finance based, it is always going to be a challenge to keep your target audience interested. Our client the ERDF recognised this and commissioned Baseline to put some energy into the report and make it more visually appealing to the reader.
The resultant design broke new ground and was very well received, so much so that the design was adopted by a number of other European Financial Units
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